15 strategies to increase market share with examples

Here, let's explore what it means to increase market share, and how you can do that, today. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

(2013) Essentials of Marketing. The greatest companies and the most famous entrepreneurs didn’t start by chasing everything—they started by mastering focus. Are you willing to apply the leadership principles that famous entrepreneurs used to dominate their markets? When people see that others have switched and are happy, it builds momentum. Customers don’t just trust marketing—they trust other people.

Going to the source to ask what customers will spend their money on is a good campaign strategy for increasing market share. Engaging with customers on social media, such as in an Instagram story, works as well. While some design elements have stayed the same, such as the logo and base system design, upgrades have been applied to match the times.

More resources you might be interested in:

They’re also more likely to recommend your business to others, which helps you grow market share through word-of-mouth and referrals. Keeping current customers happy is one of the most cost-effective ways to increase market share. Growing your business means finding smart, practical ways to increase market share. It also helps you understand the size of your competition and how much room there is to grow. Let’s explore easy yet effective ways to increase market share and keep your business moving forward.

Rate this article

Growing your market share can lead to better brand recognition, stronger customer loyalty, and more stability in a shifting economy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Don't wait for customers to come to you for ideas — think ahead, not just of what they need, but what they'll want as customer buying experience changes overtime. Netflix is no stranger to creating loyal customers. Acquiring a competitor involves choosing the right company — one that will be a positive addition to your suite of products or services. This requires a bit of research, but will ultimately end up in potentially gaining a larger market share.

• Market share analysis reveals your company's strengths and weaknesses across customer segments, geographies, and product lines.
• Particularly in international markets, as well as having strong brand perception among consumers across the globe.
• Effective M&A strategies target competitors or adjacent players that expand your customer base, geographic reach, or product capabilities while creating operational synergies.
• Strong brands command premium pricing, enjoy higher customer loyalty, and face lower acquisition costs.
• It reveals how much of the market your business controls relative to competitors—a critical metric for evaluating competitive advantage and brand strength in your industry.

Your company should have a few characteristics that set it apart from the competition. So, to increase your market share, you need to make more sales than your competitors to increase your share in the industry. To increase market share means increasing the effort you put into sales as a business, and using new or additional strategies to help you get there.

Entrepreneurs should constantly measure satisfaction, whether through surveys, app notifications, or direct conversations. Its low monthly subscription fee compared to DVD rental stores wasn’t just cheaper—it was better. While penetration pricing—starting with a low price to lure customers before gradually increasing—has its place, gaining share is more often about delivering perceived value. Every entrepreneur talks about growth, but too often they think it means adding shiny new products, chasing new markets, or spending big on ads.

That precision can increase market share by pulling attention away from less relevant competitors. When customers feel heard and supported, they’re more likely to stick with your business and recommend it to others. Good SEO improves your website’s visibility and brings in traffic without having to rely solely on paid ads. Offering consistent, gain market share high-quality products or services helps set your business apart from competitors.

These innovations are necessary to stay current in the industry and increase market share. Since 1994, Sony has been finding ways to innovate and update their video game consoles faster than their competition. It's difficult to increase your market share without fully understanding your market – specifically, the competitors in your market and how you compare with them. Continue to work with those avenues more frequently to expand the reach those products get. As a marketer, you also want to consider which marketing materials can help you increase market share. For example, Apple's logo and sleek design is seen on Apple's entire suite of products.